Message Point Media is a Birmingham, AL-based digital signage and visual communications company founded on the idea of being a different kind of visual communications company. MPM delivers compelling, affordable, dynamic messaging through cloud-based digital signage platforms, managed hardware, and subscription support services.
- **MP.TV CMS** — Cloud-based, device-agnostic content management system for digital signage; supports images, video, HTML, and 100+ visual apps. Key capabilities include publishing rules, triggers, content scheduling, and advanced variables (e.g., weather-based content)
- **On-Vehicle Passenger Information Displays** — A broad family of display technologies (LCD, LED, e-paper) for buses, trams, and rail; includes the MR family of rail-certified displays
- **Subscription Support Plans** — 24/7 support; one of the few US companies offering subscription-based support in this industry
- **MessagePoint.Web** — WordPress site management and co-managed web support
- **MessagePoint.Social** — Social media strategy and management services
## Brand Values & Culture
- **Flexible Accountability** — Empowers employees as owners; minimizes management friction while maintaining clear, professional standards
- **High Trust / High Accountability** — Trusts professionals to act with integrity; accountability is transparent and earned, not surveilled
- **21st Century Model** — Combines mass-customization with managed services
- **Mission-Driven** — Deep commitment to ADA compliance, equitable access, and inclusive design — framed not just as legal requirements but as a moral imperative
- **Partner, Adapt, and Only Then Build** — Integrate first with what exists; build only what the market truly lacks
- **Simplicity Without Sacrifice / Own the Complexity** — "First try to make it simple for the customer. If you can't, then we own the complexity." This is a cornerstone brand promise.
1.**Precision & Control** — "The right message at the right moment." Publishing rules, triggers, scheduling, and variables give operators surgical control over content delivery.
2.**Equity & Accessibility** — "Not settling for bare compliance." ADA and inclusive design improve communication for all passengers, not just those with disabilities. Accessibility is a design principle, not a compliance checkbox — it improves communication for everyone. Key framing: "ADA compliance and marketing can co-exist on shared display space."
3.**Revenue Generation** — Passenger displays are revenue opportunities. Programmatic and direct advertising, community inclusion, and proof of play are part of MPM's value story.
4.**Open Integration** — Moving the industry away from closed proprietary systems toward open standard IP protocols that unlock synergy and interoperability. Native API support for major CAD/AVL platforms (Avail, Vontas, Tripspark, Novus); first-class support for GTFS-RT and ITxPT standards.
5.**Data-Driven Operations** — "Better Information = Smoother Rides + Happier Passengers + New Revenue." Real-time data, API integration, weather variables, and analytics power smarter transit communication. Transform passenger information into intelligent action.
6.**Partnership Model** — MPM doesn't just sell hardware/software; it builds long-term managed service relationships with agencies and partners. "Partner, Adapt, and Only Then Build."
These sub-themes strengthen and expand the core pillars:
7.**Simplicity Without Sacrifice** — MPM owns the complexity so customers don't have to. Self-contained intelligent displays, remote management, and deep diagnostics reduce integration friction and staff burden.
8.**Operational Resilience** — Maximize uptime and longevity. Pre-staged emergency content, proactive monitoring, predictive maintenance, and rapid incident response keep systems running. "24x7x365 reliability even in off-grid environments."
9.**Multi-Technology Deployment** — No one-size-fits-all display. LED for high-visibility at distance; LCD for detailed information nearby; E-Paper for off-grid/solar environments. Layered communication strategies optimized for distance, context, and audience.
10.**Audio-Visual Convergence** — Synchronized audio and visual messaging as a core accessibility strategy, not an add-on. Standalone AVA systems extend accessibility to vehicles without onboard controllers. "All riders — including those with disabilities — never miss critical updates."
11.**Incremental Innovation** — Transparent roadmap. Continuous evolution ("1% better every day"). 2025 launches include RDMC 1.0, 3rd-Gen E-Ink displays, Standalone AVA, Signage Plugin Architecture. 2026 previews include Color E-Paper LCD, MR Series rail certification, Stop Closure System.
### Language Patterns (observed from session abstracts and proposals)
- **Action-noun titles**: "Precision Timing", "Driven by Data", "Navigating the Network", "Engage and Inform", "Layered Communication" — punchy, purposeful
- **Problem-first framing**: State the challenge, then position MPM's capability as the solution. Session abstracts consistently open with industry context before introducing solutions.
- **"Passengers" or "riders" not "users"** — Always humanize the end audience
- **"Transit agencies" or "agencies"** — preferred over generic terms like "companies" or "clients" in transit context
- **Confidence without arrogance**: "MPM is committed to advancing accessibility" not "we are the leader in..."
- **Inclusive language**: Equity, community, access — not just efficiency
- **Empowerment framing**: "Equip attendees with the knowledge and skills," "Empower users to create," "Enable agencies to manage" — knowledge transfer is part of the brand promise
- **Active, outcome-oriented sentences**: "Ensure maximum uptime," "Transform passenger information into intelligent action," "Unlock the full potential of data"
- **Forward-looking language**: "What's launched in 2025 / A peek at 2026" — roadmap transparency is on-brand
- **Technical precision**: Use terminology exactly — "native API integration" (not "supports"), "GTFS-RT" (not "real-time feeds"), "publishing rules" (not "scheduling")
### Conference-Theme Language (Do NOT use as standard brand voice)
The MPower Velocity 2025 conference was held at Barber Motorsports Park, so session titles used racing metaphors tied to the venue. These are NOT standard MPM brand voice:
- "Racing for Equality" → use "Advancing Accessibility" or "Designing for Inclusion"
- "Fast Track to Clarity" → use "Accelerate," "Streamline," or "Quick Path to"
- "Rev Up Your Remote Management" → use "Activate," "Enable," or "Unlock"
- "Endurance Performance" → use "Sustained Reliability" or "24/7/365 Availability"
- "Under the Hood" → acceptable in support/technical contexts as an idiom (not motorsports-specific)
- Baked-in: `assets/fonts/Montserrat-wght.ttf` and `assets/fonts/Montserrat-Italic-wght.ttf`
- Upstream source: https://fonts.google.com/specimen/Montserrat (also 02 MPM Branding > Fonts folder in Google Drive)
- MPM's primary display and heading font across all corporate materials
- Weight is used extensively as a hierarchy tool — bold and black weights for primary headings, semibold and medium for subheadings, regular/light for supporting titles
- Weight variation is preferred over size alone for setting off different heading levels
- Size AND weight together define hierarchy: use larger sizes for page/slide titles, rely on weight shifts (bold → semibold → medium → regular) for sub-levels within a section
- Clean, geometric, confident — reflects MPM's modern and purposeful brand character
- Middle Gold (#DCBB4F) and Dark Gold (#998643) may be used sparingly for text or background treatments — e.g., section headers, callout blocks, or accent text. Not for large blocks of body copy.
- Dark Shade (#232022) is the standard text color on light backgrounds
- Light Shade (#F5F1EC) for text on dark/gold backgrounds
**Template Note:** An MPM Letterhead Template exists in Google Drive (My Drive) but its fonts/styles section has not yet been finalized. Do NOT treat the letterhead template as authoritative for typography guidance — use the specifications above.
### Logo
> **Logos are baked into this plugin** — no Google Drive / Google MCP fetch required.
> Use the files in `assets/logos/` (resolve via `${CLAUDE_PLUGIN_ROOT}/assets/logos/`).
> All filenames below match the baked-in files exactly. See `assets/README.md` for the
> quick-pick table and path-resolution guidance.
**Baked-in logo folders:**
-`assets/logos/png/` (24 files) — PNG/JPG for documents, presentations, web, email
-`assets/logos/svg/` (40 files) — SVG for print, large-format, and scalable digital use
**Upstream source of truth (Google Drive):** drive.google.com/drive/folders/1xpO_sh0dQvWiMQbdmbhRZARuev4RpZiL
-`01 New Logos > PNG` and `01 New Logos > SVG` — the baked-in copy mirrors this folder
**Logo Mark:** The MPM icon is a rounded-rectangle containing a speech bubble (T-shape, representing communication) over a bold M (representing Message/Media). The gradient runs light gold (#F5CD15) to dark gold (#998643) vertically. The wordmark reads "Message **Point** Media" with "Point" set in bold weight.
---
**PRIMARY STANDARD LOGOS** — choose based on background color:
-`Logo-Standard-Dark.png` / `Logo-Standard-Dark.svg` — **DEFAULT LOGO.** Gold gradient icon + dark text (#232022). Transparent background. Use on white and light-colored backgrounds. First choice for all standard documents and presentations.
-`Logo-Gold-Black.png` / `Logo-Gold-Black.svg` — Gold gradient icon + dark/black text. Use on white and off-white backgrounds. Suitable for standard print and digital.
-`Logo-Gold-White.png` / `Logo-Gold-White.svg` — Gold gradient icon + white/cream text. Transparent background. **Use on dark, navy, charcoal, or black backgrounds.**
-`Logo-Black-Text.png` / `Logo-Black-Text.svg` — Black outline icon + dark text. No gold gradient. **Use for single-color black printing:** fax cover sheets, legal documents, black-and-white contexts.
-`Logo-White-Cutout.png` / `Logo-White-Cutout.svg` — All-white icon only (no wordmark). Transparent background. Use as a standalone mark on any dark or richly colored background.
-`Logo-White-Cutout-Reversed.png` / `Logo-White-Cutout-Reversed.svg` — White icon, no wordmark, transparent background. Use when only the icon mark is needed on a dark background.
-`Logo-White-Cutout-Reversed-Text.png` / `Logo-White-Cutout-Reversed-Text.svg` — White icon + white wordmark. Transparent background. **Use on dark or branded-color backgrounds** (dark shade, navy, accent red).
-`Logo-White-Cutout-Reversed-Text-BG.jpg` — White logo on solid dark (#232022) background, no transparency. **Use when a pre-composed dark banner is needed** (email headers, social cover images, web hero areas). JPG only — no transparency.
-`Standard-Logo-Dark.svg` / `Standard-Logo-Light.svg` — High-fidelity SVG variants for print production with full detail paths. Dark and light versions.
---
**APP ICON / SOCIAL AVATAR VERSIONS:**
-`LOGO-Gradient-BG-4x.png` / `LOGO-Gradient-BG.svg` — Icon mark on rectangular gold-gradient background (sharp edges). **Use for:** social media profile images, website favicons (large format), email signatures, digital badges.
-`LOGO-GradientRC-BG-4x.png` / `LOGO-GradientRC-BG.svg` — Icon mark on rounded-corner gold-gradient background (app icon safe). **Use for:** iOS/Android app store listings, rounded social avatars (LinkedIn, Twitter/X), app icons.
---
**TRANSIT POINT SUB-BRAND** (use for Transit Point product line collateral):
-`MPM-Transitpoint-Dark.png` — Full "Message Point Media / Transit Point" lockup. Gold gradient icon + dark text. **Use on light backgrounds** in transit-specific proposals, sell sheets, and presentations.
-`MPM-Transitpoint-Light.png` — Same lockup with white text. **Use on dark backgrounds** in transit-specific materials.
---
**TRANSIT PRODUCT FAMILY LOGOS** (SVG only — use in product-specific materials and datasheets):
-`Logo-Transit-Dark.svg` / `Logo-Transit-Light.svg` — Transit product family wordmark (full MPM + Transit lockup). Dark and light variants.
-`Logo-Transit-Mobile-Dark.svg` / `Logo-Transit-Mobile-Light.svg` — Transit Mobile sub-brand (on-vehicle displays).
-`Logo-Transit-Solar-Dark.svg` / `Logo-Transit-Solar-Light.svg` — Solar display sub-brand (off-grid / e-paper / solar products).
**Transit Product Marks** (SVG only — companion wordmarks for individual product lines):
-`MPLocal-Dark.svg` / `MPLocal-Light.svg` — MPLocal product mark
-`MPMetro-Dark.svg` / `MPMetro-Light.svg` — MPMetro product mark
-`MPRail-Dark.svg` / `MPRail-Light.svg` — MPRail product mark
-`MPTram-Dark.svg` / `MPTram-Light.svg` — MPTram product mark
-`MPXpress-Dark.svg` / `MPXpress-Light.svg` — MPXpress product mark
---
**MPMedia.TV MEDIA PROPERTY LOGOS:**
-`MPM-Logo-Fill-Text.png` / `MPM-Logo-Fill-Text.svg` — Stacked logo with "MPMedia.TV" wordmark below icon. Dark square background with cream/off-white icon fill. **Use for:** MPMedia.TV video channel, streaming media content, online video branding.
-`MPM-Logo-Fill-Text-bg.png` — Same with baked-in background. Use when a self-contained square media badge is needed.
-`MPM-Sketch-Logo-01.png` / `MPM-Sketch-Logo-01.svg` — Blueprint/engineering-sketch aesthetic. Hand-drawn draft lines over the icon. **Use for:** innovation showcases, design process documentation, "Born to Innovate. Built to Last." engineering-themed narratives, behind-the-scenes content.
-`MPM-Sketch-Logo.png` — Alternate sketch variant (full composition with crosshair marks).
-`Stroke-Stacked-Logo-01.png` / `Stroke-Stacked-Logo-01.svg` — Vertical stacked layout with "MPMedia.TV" text in outline/stroke style (no fill). **Use for:** square-format video end cards, watermarks, vertical layout contexts.
---
**SILKSCREEN / MERCHANDISE PRINTING:**
-`SilkScreen.png` / `SilkScreen.svg` / `Silk-Screen.png` / `Silk-Screen.svg` — White logo optimized for silkscreen and screen printing. **Use for:** branded merchandise, apparel, promotional items on dark fabric or surfaces.
-`Logo-Powered.png` / `Logo-Powered.svg` — "Powered by MPM" badge. **Use for:** partner products, reseller materials, third-party integrations, OEM applications where MPM powers the underlying system. Do not use as a standalone MPM identifier.
---
**DESIGN PRODUCTION ASSETS (internal use only):**
-`Asset-3.svg` / `Asset-4.svg` — Individual logo component elements. For design production and remixing only; not standalone logos.
-`Logo-Black.jpg` — Black logo on white background, JPG format (legacy). Prefer PNG/SVG equivalents.
-`Logo-Sketch.png` — Full-composition sketch/blueprint version (large format, ~1.2MB). Use for large-print design presentations.
---
**Logo Usage Rules:**
1. Always use the appropriate background variant — never place a dark-text logo on a dark background.
2. For print and large-format, always use SVG (infinitely scalable). Use PNG for digital.
3. Do not stretch, rotate, recolor, or add effects to any logo.
4. Maintain clear space equal to the height of the "M" icon on all sides.
5. Transit product logos are sub-brand marks — always appear alongside or subordinate to the primary MPM logo.
6. The "Powered by MPM" badge is for partner/OEM use only, not for MPM-branded materials.
- Brand Poster 03 Colors PDF (primary color reference — hex, RGB, CMYK, Pantone)
- Additional brand poster files for other identity elements
- **MPM Brand Voice & Style Guide** (MPM-Brand-Voice-Style-Guide.docx) — Comprehensive brand voice, messaging pillars, language guidelines, and visual identity summary; supplements the Brand Poster series. Generated March 2026.
- **MPM Logos** — baked into this plugin at `assets/logos/` (PNG + SVG). Upstream source of truth: drive.google.com/drive/folders/1xpO_sh0dQvWiMQbdmbhRZARuev4RpZiL
-`assets/logos/png/` — PNG/JPG variants for documents, web, presentations
-`assets/logos/svg/` — SVG variants for print and large-format
MPM hosted its inaugural user conference (October 20–22, 2025) at the Barber Vintage Motorsports Museum, Leeds, AL. The conference branding used a motorsports/velocity theme tied specifically to the venue — this is NOT part of MPM's standard corporate brand identity. However, the conference content, session language, and messaging themes are highly representative of MPM's brand voice and thought leadership style.
**Key output:** The conference produced MPM's primary tagline "Born to Innovate. Built to Last." — now used across all branded materials and client-facing communications (see Taglines above).
**Conference structure — 4 tracks:**
- **General/Keynote** (Grand Atrium): State of the MPM Union, partnership history, roadmap, guiding philosophies
